PULSE™ is Aurenza Advisory's 48-hour business systems audit. It inspects the complete operational system — processes, workflows, data flows, automations, user adoption, integrations — and identifies bottlenecks, manual work, fragmented information, and wasted capacity. Deliverables: a written diagnostic report, a bottleneck map, and a prioritized action plan ranked by annual economic impact. Scope and pricing are based on the Odoo modules selected for audit.

What is Aurenza Advisory?

Aurenza Advisory is a Business Systems Engineering firm. It designs, audits, and builds operational systems for B2B companies that have outgrown their original system design. Founded in 2024. Based in Houston, Texas. The firm is led by Aida Bermúdez (Co-Founder, industrial engineer) and Hannah Fernández (Co-Founder, CMO).

What is a Business OS?

A Business OS (Business Operating System) is the operational infrastructure that allows a company to function without depending on its founder for every decision, process, and piece of knowledge. It has four layers: Rules (documented decision logic), Institutional Memory (captured knowledge that belongs to the company, not to individuals), Processes (reliable workflows that run regardless of who executes them), and AI Agents (automation deployed on top of stable, documented processes). A company with all four layers operational is a Systemic Company. Without them, it is an Artisanal Company — where the business value is limited by what the founder can do alone.

What is the Founder Dependency Index (FDI)?

The Founder Dependency Index (FDI) measures what percentage of business operations depend on the founder. FDI = 1.0 means the company is entirely artisanal — every decision, process, and piece of knowledge passes through the founder. FDI = 0.1 means the company is systemic — 90% of operations run without founder involvement. PULSE™ measures your current FDI as part of the diagnostic and produces a roadmap to reduce it.

What is Business Systems Engineering?

Business Systems Engineering is the practice of designing and building the operational infrastructure that connects how a business works — not just which software it uses. A business system includes: people, processes, data, software, automation, and decisions. When these elements are disconnected or unintentionally designed, the company loses capacity even when individual tools appear to be working.

Do I need to use Odoo to get PULSE™?

PULSE™ is optimized for companies operating on Odoo ERP (versions 14–19, Community and Enterprise). If your company uses a different ERP or a mixed stack, contact us directly — we evaluate whether it makes sense before any commitment.

What happens after PULSE™?

You receive the diagnostic report and action plan. If you continue with System Design or System Build, the cost of PULSE™ is credited 100% toward implementation. If you don't continue, you keep the complete operational map of your business.

Is Aurenza Advisory an Odoo agency?

No. Aurenza Advisory is a Business Systems Engineering firm. Odoo may be part of the system we build, but it's not the category definition. The difference: an Odoo agency configures modules. Aurenza designs how the business operating system should function and builds the infrastructure to make it happen.

How long does PULSE™ take?

48 hours from when we receive read-only access to your live system.

Privacy Policy

Last updated: August 2026

1. Data Controller

Wankel LLC, doing business as Aurenza Advisory, located in Houston, Texas, United States. Contact: aibm@aurenzaadvisory.com

2. Information We Collect

When you request a diagnostic or contact us through this site, we collect:

First and last name
Company name
Phone number or email address
Areas of interest you select in the form

For the execution of AuditorIA™, the client grants temporary read-only access to their Odoo instance. This access is revoked by the client within 48 hours of receiving the diagnostic report.

3. How We Use Your Information

Respond to diagnostic requests and schedule fit calls
Execute the AuditorIA™ service when a commercial agreement exists
Service-related communications

We do not use contact data collected through this form for mass marketing.

4. Third-Party Processors

Anthropic (Claude Partner Network) — AI processing during AuditorIA™ execution. Your company data is never used to train AI models.
Odoo S.A.— CRM platform where contact requests are logged (Aurenza Advisory's internal instance).
Vercel Inc. — hosting provider for this website, with servers located in the United States.

5. Data Retention

Contact information: up to 2 years from last interaction
Client Odoo access: revoked by the client upon delivery of the diagnostic
Diagnostic findings: property of the client

6. Your Rights

You may request access to, correction of, or deletion of your data at any time by writing to aibm@aurenzaadvisory.com. We respond within 10 business days.

7. Cookies

This site does not use tracking cookies or third-party analytics systems.

8. Changes to This Policy

Any material changes will be posted on this page with an updated date. Continued use of the site after a change constitutes acceptance.